Overview
Net revenue by day
Pacing to target
New vs returning
Brands
USDAcquisition
MER (net revenue ÷ total paid spend) is the arbiter. Platform ROAS is shown as each platform reports it and overlaps between platforms.
Paid platforms
Daily spend
Online funnel
GA4 eventsTraffic by channel
GA4 · last-clickCampaigns
top 20 by spendBrevo campaign engagement. Revenue is GA4 last-click Email revenue; open rates are inflated by mail-privacy proxies, so manage to clicks and revenue.
Campaigns sent in period
BrevoCustomers & LTV
Cohorts by first-order month. LTV is cumulative net revenue per customer; gross-margin LTV applies the brand's margin assumption until COGS comes from an ERP. nCAC is trailing 90 days.
LTV curve
months since first orderCohorts
Sources, FX & targets
Credentials are held as Worker secrets and never shown here. Settings below are the non-secret identifiers for each source.
Sources
FX rates
1 unit = n USD · effective until replacedA new rate applies from its effective date until the next one. Saving or editing a past month restates every figure in that period. Pegged rates (AED, HKD) are fixed.